August 28th 2014: UPDATE: Sodastream announced it will cease operations in the West Bank after global boycott protests and declining sales.
August 8, 2014
terra20, an Ottawa store selling healthy and sustainable products, has announced that it will no longer sell items produced by illegal Israeli settlements in the West Bank. It is, to our knowledge, the first store in Canada to remove SodaStream from its shelves. We appreciate terra20 for its integrity and for providing ethical leadership, and we applaud it for making this ground-breaking decision.
Please show your support for this courageous decision by shopping at their stores located at the Pinecrest Shopping Centre (next to IKEA) and at 1304 Wellington Street West and online at www.terra20.com .
We’re also excited to tell you that terra20 has approved our application to include Zatoun Trees for Life under its Saving for Change program. Zatoun Trees for Life provides individual Palestinian farmers with olive tree saplings to plant and nurture in order to renew their decimated groves. It also helps starter and women farmers. For more information about Zatoun’s Trees for Life program go to http://zatoun.com/treesforlife.htm .
Under terra20’s Saving for Change program, 12% of your purchases will be directed to Zatoun, Trees for Life. If you’d like to be part of this program, simply register either in the store or on-line using the attached instructions. (terra20 will not sell your email to third parties. They only use the email to identify the group member and also to keep you updated on store specials and events.) For more information you can contact firstname.lastname@example.org .
For those who want a home beverage carbonation machine, terra20 is the first store in Ottawa to offer Cuisinart’s Sparkling Beverage Maker. It’s a high quality product that offers all the convenience of SodaStream at a comparable price, but without the ethical bad taste.
terra20 carefully screens all its products emphasizing those that meet at least one of the following: Canadian-made, organic, free from harmful chemicals, sustainable, and ethical. It also supports local indie vendors. We believe this is a store well worth supporting.
If you have questions, feel free to contact me directly,
Independent Jewish Voices Canada
Praise for terra20’s decision to stop selling Israeli settlement products
“terra20’s understanding of the broad human rights implications of environmental ethics is a great model for everyone to learn from. By removing SodaStream from its shelves, terra20 is taking a further step toward tikkun olam, repairing this world that we all share.” Rabbi David Mivasair , Vancouver
“We congratulate terra20 for undertaking an ethical sales policy with regard to taking SodaStream off their shelves, because it’s a product that supports occupation and illegal settlements in Palestine, and enables customers to exercise ethical options.” Rev. Brian MacIntosh , Executive member of United Network for Justice and Peace in Palestine/Israel, an organization of United Church members.
“ terra20’s decision to no longer carry SodaStream products is courageous and an clear indication of corporate integrity in the pursuit of justice and peace in Palestine. Other retailers in Canada that carry this product are profiting from a product made in the Mishor Adumim industrial zone under the illegal occupation of the West Bank. I will take my business to terra20 and will not support Canadian retailers until they stop selling SodaStream.” Norman Williams, Ecumenical Accompanier in Palestine with the World Council of Churches and member of the United Church.
“Congratulations to Terra20 for this important ethical decision to stop supporting a business that operates out of an illegal settlement on the West Bank. With the latest round of repression going on right now in both the West Bank and Gaza we all need to stand up and make our protest known.” Rev. Frances Deverell , recent past president of the Canadian Unitarians For Social Justice.
“terra20 deserves enormous support for modeling how a company can be ethical and principled. Thank you!” Eric Schiller , Quaker and former volunteer with Christian Peacemaker Teams in Hebron, West Bank