Here is the email I sent on Friday:
I am very saddened to hear that Starbucks is planning to buy 10% of a company that operates in breech of Human Rights and the Fourth Geneva Convention. The company I am talking about is SodaStream.
You may not know, but this company operates a plant in the Illegal settlement of Ma?ale Adumim and therefore breaks the Fourth Geneva Convention. The land is confiscated from Palestinians who have lived there for generations. They are made homeless and live a terrible, abused existence. Those who do find work are subjected to long, inhumane checkpoints where they can be refused entry for no reason other than the Solider, who has a big machine gun, says so. Workers at the plant are treated unfairly and subject to longer hours, lesser pay and lesser benefits than their Jewish colleagues, this in itself is a racist policy.
By buying into this company you are saying that Starbucks agrees with all the law breaking, human rights abuses and theft of land that your new investment stands for.
If this deal goes ahead please be assured that I will never step foot into one of your stores again, I will never buy another of your products and I will be involved any way possible in exposing your compliance in these abuses.
Thank you for your time.
Their reply received today:
I just finished reading your email and appreciate you taking the time to share your concerns with us.
Please allow us to clarify, Starbucks does not have a relationship or investment in SodaStream. We appreciate you sharing your feedback with us.
If you ever have any questions or concerns in the future, please don’t hesitate to get in touch.
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Which the sum of: 4 + 1